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标记理论是结构主义语言学的重要理论,该理论在其发展完善中被应用到语言学研究的各个领域。企业广告英语作为现代语言不可或缺的组成部分,也因其独特性吸引了众多学者的关注。本文以企业广告英语实例为对象,探讨了企业广告英语语言中标记理论的应用及体现。
Markedness theory is an important theory of structuralist linguistics, which has been applied to all fields of linguistic research in its development and perfection. As an indispensable part of modern language, corporate advertising English has attracted the attention of many scholars because of its uniqueness. This article takes the example of enterprise advertising English as an example, and explores the application and manifestation of the tagging theory in the corporate advertising English language.