10年前,许多汽车厂商对售后服务还没有清晰的概念。10年后的今天,由于汽车业产能的快速提高和制造技术的不断更新,“买车就是买服务”在汽车企业和消费者中达成共识,售后服务已然成为各个汽车品牌竞逐的焦点。近年来,各大汽车厂商纷纷将售后服务作为核心战略,在硬件、软件、服务活动等传统业务上不断升级,从而构筑了汽车后市场的第一层“朋友圈”。 10 years ago, many car manufacturers do not have a clear concept of after-sales service. Today 10 years later, due to the rapid improvement of automobile industry capacity and continuous improvement of manufacturing technology, “buy a car is to buy service ” reached a consensus among car companies and consumers, after-sales service has become the focus of competition for all car brands . In recent years, major automobile manufacturers have taken after-sales service as their core strategy one after another, and continuously upgraded their traditional businesses such as hardware, software and service activities to build the first layer of “post-consumer circle” in the automotive aftermarket.