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从生态经济学的角度,随着人类生活方式的改变,对环境产生的影响也在发生变化,而碳足迹则是评估环境影响的重要指标。近年来O2O商业模式的兴起,引起了人们生活多方面的改变,随之也对环境产生了巨大的影响。在简要介绍了O2O与碳足迹的概念以及国内外研究进展的基础上,利用生命周期法构建了O2O平台的碳足迹测算模型。之后以滴滴出行软件为例,根据所建模型分别从准备阶段、匹配阶段、消费结算阶段和反馈阶段计算了滴滴出行在使用带来的碳排放的增减,最终得出人们通过O2O平台使用带来的碳排放的增加大于减少,反而导致了碳足迹的净增加的结论。
From the point of view of ecological economics, the impact on the environment is also changing as human lifestyles change. Carbon footprint is an important indicator for assessing the environmental impact. The rise of the O2O business model in recent years has caused many changes in people’s lives and has had a huge impact on the environment. Based on the introduction of the concept of O2O and carbon footprint and the research progress at home and abroad, a carbon footprint estimation model of O2O platform is constructed by life cycle method. Taking the software of drip travel as an example, the paper calculates the increase and decrease of carbon emissions caused by the drip travel from the preparatory stage, the matching stage, the consumer settlement stage and the feedback stage according to the built model, and finally draws the conclusion that people use the O2O platform The use of carbon emissions caused by more than reduced, but led to a net increase of carbon footprint conclusion.