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数字时代,出版何为?媒体何从?技术的革新、移动互联网时代的到来,对传统出版行业提出了挑战,从技术革新到营销创新,从市场研究(market research)、数据分析(data analysis)、客户洞察(customer insight)到财务管理,我们新一代的出版行业从业者需要重新审视大众图书出版。文章认为,牢记一个原则——“真正从读者出发!”;认准一个方向——“移动互联网是未来的方向”;抓牢四点方法——让你的读者能发现你的书、让你的读者记住你的品牌、让你自己更了解你的读者、让你自己更接近你的读者。大众出版就能在新环境下抓住机遇,一点一点地开始改变。
In the digital age, what is published in the media? What is the media? Technological innovation and the advent of the mobile Internet have challenged the traditional publishing industry. From technological innovation to marketing innovation, from market research to data analysis, , Customer insight to financial management, and our new generation of publishing industry practitioners need to re-examine popular book publishing. The article holds that one principle in mind - “really starting from the reader! ”; Look for a direction - “mobile Internet is the future direction ”; grab four ways - let your readers find your Book, let your readers remember your brand, let you know yourself more about your readers, and get yourself closer to your readers. Public publishing will be able to seize the opportunity in a new environment and change little by little.