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改革开放以来,我国的社会、经济、文化等各方面都取得了很大的进步,随着科学技术的不断提高和应用,产品也由传统的单一性向多样化进行转变,面对众多琳琅满目的产品,如何树立一个企业良好的品牌形象,广告的宣传是必不可少的。很多的产品即使质量上没有任何问题,但是面对市场巨大的竞争压力,如果不依靠广告,则很难在市场上树立一个良好的品牌效应。本文主要广告宣传在品牌建设中具有哪些重要作用进行分析,从而进一步的说明广告的宣传与品牌的建设之间是相辅相成,密不可分的。
Since the reform and opening up, China has made great progress in social, economic and cultural fields. With the continuous improvement and application of science and technology, products have also been transformed from traditional unity to diversity. In the face of numerous products , How to establish a good corporate brand image, advertising is essential. Many products even without any quality problems, but the face of huge market pressure, if you do not rely on advertising, it is difficult to establish a good brand in the market. This article mainly advertises the brand building has what important function to carry on the analysis, thus further explained that the advertisement propaganda and the brand construction mutually completes, is inseparable.