作为一种销售模式,渠道扁平化简化了销售过程,缩减了销售成本,使企业有较大的利润空间。互联网与电子商务的出现为渠道扁平化和供应链最优化提供了优选途径:以互联网为信息渠道,以电子商务网站为信息载体,将营销网、物流网、金融网、客户服务网融为一体,把产品销售、物流控制、 As a sales model, flat channel simplifies the sales process, reducing sales costs, so that enterprises have greater profit margins. The emergence of internet and e-commerce has provided the best way for the channel flattening and the supply chain optimization: using the internet as the information channel and the e-commerce website as the information carrier, integrating the marketing network, the logistics network, the financial network and the customer service network , The product sales, logistics control,