我自己是个IT控,十五六岁起软件编程就是我的休闲爱好。直到今天,我还保持着每天撰写电脑脚本的习惯。年轻时,我喜欢写些游戏算卦之类的小玩具自娱,老来我开始玩弄大数据,例如网络爬虫、文本解析、趋势估计这些可以挣点家用钱的活儿。从小我就感觉人类是极有趣的动物,人类社会的演变充满神秘曲折,在成长的过程里,之所以对于数据分析怀抱极大热情,之所以在学术生涯里逐渐走进消费行为领域,估计 I myself is an IT control, 15-year-old software programming is my hobby. Until today, I also kept the habit of writing computer scripts everyday. When I was young, I liked to entertain the little toys like gossip. I used to play with big data, such as web crawlers, text parsing, and trend estimation, which can earn some money. From an early age I felt that human beings are very interesting animals. The evolution of human society is full of mysterious twists and turns. In the course of growing up, the reason for the enormous enthusiasm for data analysis is that it gradually entered the field of consumer behavior in academic life.