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据报道,由于在美国西海岸利用因特网销售汽车的成绩不尽如人意,通用试图制定一套加强使用性能更为友好和便利的售销程序。 据通用公司别克部西部市场经理Lyle.Pennington说,通用汽车公司BuyPower销售公司在利用因特网销售的头45天内,仅卖出了200辆汽车。原因在于BuyPower销售公司的网络销售服务仅局限于加州、俄勒冈州、华盛顿州和爱达华州的用户。 如要将该系统改进成全国性的销售网络系统,大约要耗时几个月。因此在1998年的9月之前本系统不
It is reported that due to the unsatisfactory results of using the Internet to sell cars on the west coast of the United States, GM is trying to establish a sales and purchase process that is more user-friendly and convenient to use. According to Lyle Pennington, GM Western Market Manager at Buick West, GM BuyPower sells only 200 vehicles in the first 45 days of its sale over the Internet. The reason is that BuyPower Marketing’s online sales service is limited to users in California, Oregon, Washington and Idaho. It takes about months to improve the system into a nationwide sales network. So in September 1998 before the system does not