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农业旅游是以乡村旅游资源为主要吸引物,而洛川苹果产业资源非常丰富,在洛川乡村旅游资源开发的必要性探讨的基础上,针对洛川乡村旅游资源开发进行了SWOT分析,相应提出了完善农业旅游配套服务、找准目标客源市场确定其动态、精心设计规划乡村旅游项目、打造富有洛川特色的乡村旅游品牌以及针对游客多样化的需求丰富乡村旅游产品内容等措施,努力促进洛川地区的经济效益,提升洛川乡村旅游的知名度.
Agricultural tourism is based on rural tourism resources as the main attraction, while Luochuan apple industry resources are very rich. On the basis of the necessity of the development of Luochuan rural tourism resources, SWOT analysis is made for the development of rural tourism resources in Luochuan, and correspondingly Improve the agricultural tourism services, identify the target source market to determine its dynamic, well-designed planning rural tourism projects, to create rich Luochuan characteristics of rural tourism brand and diversified demand for tourists rich rural tourism product content and other measures, and strive to promote Luochuan area economic benefits, enhance Luochuan rural tourism visibility.