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AT the end of 2015,the advertising slogan“Axiong Food Factory makes snacks adorable”was posted on a crowdfunding subsite of JD.com,one of China’s leading e-commerce portals.This crowdfunding project,initiated by a young member of the Communist Party of China(CPC)Wang Pei,targeted raising RMB 10,000 within a month to promote Axiong Food Factory-a brand of food products in Hunan Province.The project was eventually funded with RMB 40,585 in just one month.The crowdfunding,also a type of advertising campaign,successfully helped the brand gain renown.
AT the end of 2015, the advertising slogan “Axiong Food Factory makes snacks adorable” was posted on a crowdfunding subsite of JD.com, one of China’s leading e-commerce portals. This crowdfunding project, initiated by a young member of the Communist Party of China (CPC) Wang Pei, targeted raising RMB 10,000 within a month to promote Axiong Food Factory-a brand of food products in Hunan Province. The project eventually funded with RMB 40,585 in just one month. Crowdfunding, also a type of advertising campaign, successfully helped the brand gain renown.