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数字化技术的出现与发展改变了人们获取信息的方式,使人们进入了迅猛发展的网络信息时代。它给人们带来了前所未有的信息接收体验。在传统工艺美术领域,数字化技术对于其链接产业、应对市场、适应信息化的时代提供了新途径,在传统工艺美术的传承与发展中有着广阔的应用前景。本文以中国民间工艺美术——苗绣为例,对其进行文化解读、传统概念分解,用更加深刻的眼光解读古老苗族工艺美术的深刻内涵,结合现代的市场特征及社会需求,并针对其传统工艺产品的数字化品牌设计与推广进行探究。
The emergence and development of digital technology has changed people’s way of obtaining information, so that people have entered the era of rapid development of network information. It gives people an unprecedented experience of receiving information. In the field of traditional arts and crafts, digital technology has provided a new way to link the industry, deal with the market and adapt to the era of informationization. It has broad application prospects in the inheritance and development of traditional arts and crafts. Taking Miao Embroidery, an example of Chinese folk arts and crafts, this article carries on the cultural interpretation and the traditional concept decomposition, interprets the profound connotation of the ancient Miao arts and crafts with a more profound vision, combines the modern market characteristics and social needs, Process digital product brand design and promotion to explore.