论文部分内容阅读
如果商标被境外机构抢注,企业很可能要面对巨大的经济损失和商誉减值。因此,“出海”企业要制定并实施完整的境外商标注册、维护制度,并及时、有策略地回应商标诉讼。近年来,商标抢注事件常常成为公众关注的焦点,如“致中和”、“同仁堂”商标在日本被抢注,“六必居”在加拿大被抢注,“五粮液”在韩国被抢注,“红塔山”在菲律宾被抢注,“红星二锅头”在瑞士被抢注,“大白兔”在日本、美国、菲律宾等多国被抢注,海信的英语商标在德国被抢注。商标被抢注后,我国企业无法在销售国申请、使用自己的商标,
If the trademark is registered by an overseas institution, the enterprise is likely to face enormous economic losses and impairment of goodwill. Therefore, enterprises that “go out to sea” should formulate and implement a complete system of registration and maintenance of overseas trademarks and timely and strategically respond to trademark litigation. In recent years, the trademark registration incident has often become the focus of public attention, such as “To and ”, “Tong Ren Tang ” trademark was registered in Japan, “Liu Biju ” was registered in Canada, “ ”Wuliangye“ was registered in South Korea, ”Hongtashan“ was registered in the Philippines, ”Red Star Erguotou“ was registered in Switzerland, and ”White Rabbit" was registered in many countries in Japan, the United States and the Philippines. Hisense’s English trademark is being registered in Germany. After the trademark is registered, our enterprises can not apply in the sales country, use their own trademarks,