首先我对参会代表表示热烈的欢迎,谢谢大家的光临。我要用一句古语来表达策划的高度:明者远见于未萌,智者避危于无形。我在90年代初曾经在媒体的策划部工作数年,很能体会媒体策划人的不容易。策划的“策”字在字典中有四个含义,比较重要的有两个:一个是名词,意思是马鞭;一个是动词, First of all, I would like to extend a warm welcome to the participants, thank you all for coming. I want to use an old saying to express the planning of the height: Ming vision is not adorable, wise man avoid danger invisible. I worked in the media planning department for a few years in the early 1990s, and I knew it was not easy for media planners. Planned “policy” word in the dictionary has four meanings, more important there are two: one is a noun, meaning the whip; one is a verb,