市场占有率是企业在市场中竞争力大小的直观反映,本文建立基于马氏链的预测模型以当前的市场占有率情况对未来做出合理预测为企业现阶段的决策提供有益借鉴。 The market share is an intuitive reflection of the competitiveness of enterprises in the market. This paper establishes a Markov chain-based prediction model to make a reasonable forecast of the future based on the current market share, which provides a useful reference for the current decision-making.