在着眼于对称态结构的经济新常态背景之下,营销开始了由粗放式营销向精细化服务的进化之路。越来越庞大的品牌传播矩阵,越来越复杂的KPI考核体系,伴随着越来越细分的人群,越来越严苛的需求,注定让“互联网+品牌”的落地之路充满艰辛。在个性、多样、特色、精准逐渐成为用户最主要诉求的新业态时代,品牌变的至关重要,成为影响企业未 Under the background of the economic normality that focuses on the symmetrical structure, marketing started the evolution from extensive marketing to elaborate services. More and more large brand communication matrix, more and more complex KPI assessment system, with more and more segments of the population, more and more stringent demand, destined to let “Internet + brand ” landing the road full hardships. In the era of new business with individuality, diversity, specialties and precision gradually becoming the most important demands of users, the brand becomes the most important and the enterprise