当前媒体竞争的白热化已经毋庸讳言,作为省级广电集团,上有中央媒体,下有城市媒体,左右还有外省卫视和境外卫视虎视眈眈,如何在烽烟大战中称雄?如何在纸媒体和新媒体你追我赶的轮番轰炸中立于不败之地?一个科学持久的品牌建设策略也许是破解难题的重要方法。温家宝总理说,品牌是一个国家经济实力的象征,是一个民 There is no denying that the current media competition has heated up. As a provincial-level radio and television group, there are central media, media under the city, and there are other provinces and outside the TV and eyeing, how to war in the war? How in the media and new media you Rounding out the chase I am invincible? A scientifically enduring brand building strategy may be an important way to solve the problem. Premier Wen Jiabao said that the brand is a symbol of a country’s economic strength and a people