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近日,故宫博物院建院90周年庆《石渠宝笈》特展,不仅有十年一现的《清明上河图》,还有现存最古老的纸本中国画《五牛图》等国宝级展品。由于群众观展热情高涨,曾出现过早晨午门一开就有千人跑步冲向武英殿的情形,被网友戏称“故宫跑”。这长长的队伍,是国人消费转型升级的小小缩影。已不必再为柴米油盐烦恼的中国百姓,文化消费能力与消费意愿日益增长。依据国际经验,当人均GDP超过3000美元时,文化消费会快速增长;接近或超过5000美元时,文化消费则会井喷。我国人均GDP
Recently, the 90th anniversary of the establishment of the National Palace Museum, “Shibao Baodi” special exhibition, not only a one-year “Qingming Riverside”, as well as the oldest existing paper Chinese painting “Wu Niu” and other national treasure exhibits. As a result of the enthusiasm of the concept of mass exhibition, there have been morning morning door open thousands of people running towards Wu Yingdian situation, was joked by friends “the Forbidden City Run.” This long procession is a small epitome of the transformation and upgrading of Chinese consumption. Chinese people, who no longer have to worry about the daily necessities of the country, have an ever-increasing desire for cultural consumption and consumption. According to international experience, cultural consumption will rapidly increase when the per capita GDP exceeds 3,000 U.S. dollars. At or near 5,000 U.S. dollars, cultural consumption will blow up. China’s per capita GDP