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在新媒体出现之后,集群行为有了新的发展空间以及发展方向,网络集群行为不再是简单的话语表现,更是公民诉求表达的一种体现。大学生作为一群思想活跃、个性鲜明的社会群体,往往是众多网络集群行为的主要发动者、推动者及参与者,而青年网络集群行为的出现,则从本质上对互联网媒体文化造成影响,各种不良信息、人肉搜素、信息泄露等现象层出不穷,这对网络媒体文化的发展造成重要影响。因此,需积极进行分析与改革,提高监督管理水平,实现互联网媒体文化的健康发展。
After the emergence of new media, the cluster behavior has a new development space and development direction. The behavior of the network cluster is no longer a simple expression of discourse, but also a manifestation of the expression of citizens’ demands. As a group of active and distinctive social groups, college students are often the main initiators, promoters and participants of many network cluster behaviors. The emergence of youth network clusters essentially affects the Internet media culture. Unscrupulous information, human and animal information, information leaks and other phenomena after another, which have an important impact on the development of online media and culture. Therefore, it is necessary to actively carry out analysis and reform, raise the level of supervision and management, and achieve the healthy development of Internet media and culture.