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在现代设计语境下,对于设计与民生之间的关系一直是个绕不开的话题。从现代理念在西方社会萌芽开始,“设计为谁服务”就一直影响着设计实践。标识设计作为现代设计中的一个分支,兼具商业价值和审美价值,同时也直接与民众的社会生活密切相关。因此,本文以标志设计来探讨中国现代设计中民生意识的相关问题,以期能够为新时代背景下中国现代设计的发展提供借鉴。
In the context of modern design, the relationship between design and people’s livelihood has always been a hot topic. From the beginning of the modern concept of germination in Western society, “design for whom service ” has been affecting the design practice. As a branch of modern design, logo design has both commercial value and aesthetic value, and is also directly related to people’s social life. Therefore, this paper uses landmark design to explore issues related to people’s livelihood in China’s modern design in order to provide reference for the development of China’s modern design in the new era.