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1.直效行销是策略,而非战术 如果你把直效行销单纯地视为一张附有折价券的传单、免费的消费者服务热线、邮购、电话促销伎俩、资料库,或是国际互联网站的话,那么,你真是大错特错了!直效行销的真正意义在于企业如何赢取并维系宝贵的客户群。 2.尽管产品再好,消费者才是主角 产品需为个别消费者创造出个
1. Direct marketing is a strategy, not a tactic. If you think of direct marketing as simply a flyer with coupons, a free consumer service hotline, a mail order, a phone sales promotion, a database, or the Internet. If you stand, then you are really wrong! The real significance of direct marketing is how companies win and maintain a valuable customer base. 2. Although the product is no matter how good, the consumer is the protagonist. The product needs to be created for individual consumers.