深圳报业集团成立以来,内部的改革建设在不断的推进,广告中心也进行了相应改革,优化组织架构与业务管理,使广告业务流程更加规范合理。而在报业生产整体流程上,由于集团的广告版面占的比重很大,广告版面与新闻版面的规划、指定、调整、信息沟通互动,对于以时效为生命的报业生产整体流程,产生极大的影响,必须有科学的流程 Since the establishment of Shenzhen Press Group, the internal reform and construction have been continuously promoted, and the advertising center has also carried out corresponding reforms to optimize the organizational structure and business management so as to make the advertising business process more standardized and reasonable. In the overall process of newspaper production, due to the large proportion of the group’s advertisement layout, the layout, designation, adjustment and information communication of advertising layout and news layout are interactive. For the overall process of newspaper production with aging as the life, Big impact, there must be a scientific process