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体育营销的核心是通过体育活动来推广产品、品牌。各项体育活动为企业提供了营销平台,全方位展示企业品牌。体育营销结合纸媒、电视、广播、社交媒体等多方位报道,在增加了品牌曝光率,提高知名度的同时也促进了产品的销售。而企业的基本诉求正是进行品牌形象建立和推广,进而提升产品销量。通过体育活动,企业可以最大化地利用营销,发挥体育营销的增值效应。四季跑活动的市场背景作为专业的体育营销整合及运营机构,智美认为体
The core of sports marketing is to promote products and brands through sports activities. Various sports activities for enterprises to provide a marketing platform, all-round display of corporate brands. Sports marketing combined with paper media, television, radio, social media and other multi-faceted reports, while increasing the brand exposure, improve visibility but also promoted the sales of products. The basic needs of enterprises is to establish and promote the brand image, thereby enhancing product sales. Through physical activity, enterprises can maximize the use of marketing, sports marketing, value-added effect. Four seasons running market background As a professional sports marketing integration and operations agencies, Chile think the United States