一、问题的提出从去年开始的金融海啸已经波及到了各行各业,大量企业的正常运营已经受到了严重的影响。如何增强自己的竞争力,在大风大浪中站稳脚跟,是每个企业需要思考的问题。企业管理者是否能够对本企业产品的竞争力做出正确的评价,掌握和了解企业产品竞争力的具体情况,对企业今后的提高与发展将起到至关重 First, the issue raised Since last year’s financial tsunami has spread to all walks of life, a large number of enterprises have been seriously affected the normal operation. How to enhance their competitiveness, gain a firm foothold in the storms, is that every business need to think about. Whether the enterprise managers can make a correct evaluation of the competitiveness of their products, grasp and understand the specific conditions of the competitiveness of their products will play an important role in the future improvement and development of the enterprises