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加多宝无疑是中国快消品行业里市场运营与控盘能力强悍的典范企业,王老吉则是凉茶界无可撼动的绝对“一佬”。王老吉商标回广药怀抱,这为中国乃至世界商业史上提供了一则经典案例——渠道对决品牌,谁将笑傲江湖?本专题无意于加多宝、广药之争胜负之分,更意在借助这个旷世之例,透视企业成长途中,渠道与品牌,何者更为重要?何者决胜于江湖?它们之间到底有着怎样的关系、应该是什么样的关系?
JDB is undoubtedly China’s fast moving consumer goods industry in the market operation and control of the plate tough corporate model, Wong Lo Kat is the cool tea industry can not shake the absolute “a guy.” Wong Lo Kat trademark replenishment embrace medicine, which provides a classic case for the business history in China and the world - the channel duel brand, who will be Swordsman? This topic is not intended to add more treasure, the winner of the Guangzhou Pharmaceutical, and more With the help of this unparalleled example, it is more important to look into the way of business growth, channels and brands, and what is the decisive factor in the arena? What kind of relationship should they have and what kind of relationship should they have?