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“上一期(2017年8期)我们以圆桌论坛的形式,邀请了几位媒体大咖,畅谈消费无忧,受到业内好评。本期我们继续邀请了几位意见领袖,看看他们是如何看待”消费无忧“的。”问题一:如何理解消费无忧的?都包含哪些层面?是否真的可以实现“无忧消费”?吕盛华:主要是和整个消费过程相关的信息对称,有足够多的真实信息让消费者做出理性的购买决策。比如产品性能特点关键指标清晰可信、价格透明、安装环节费用透明、售后服务保障符合国家规定,等
“Previous Issue (Issue 8, 2017) In the form of a roundtable forum, we invited several media outlets to talk about consumer worries and won praise from the industry. In this issue we continue to invite several opinion leaders to see if they are How to treat ”Consumers worry “. ”Question one: how to understand the worry-free consumption? What level is included? Is it really possible to achieve“ worry-free consumption ”? Lu Shenghua: mainly related to the entire consumer process Symmetrical information, there is enough real information to make consumers make rational purchasing decisions. Such as product performance characteristics of a clear and credible key indicators, the price is transparent, transparent installation costs, service assurance in line with state regulations, etc.