品牌延伸——就是利用在一类产品中已经创建的品牌名称进入其他类产品市场——已经成为各种企业战略增长的核心,尤其是在过去十年中更是如此。在市场中占有绝对优势地位的企业更是见证了此战略的威力。一项对占据领导地位的消费品公司的调查表明:89%的新产品是通过延伸产品线( Brand extension - the use of brand names that have been created in a category of products to enter other product markets - has become central to the strategic growth of all kinds of businesses, especially in the last decade. An enterprise that has the absolute dominant position in the market is even more witness to the power of this strategy. A survey of leading consumer goods companies shows that 89% of new products are produced through the extension of product lines