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伴随数字信息时代和多媒体时代的到来,扫描仪作为最佳的图片输入工具已逐渐成为电脑的必备外设产品之一。对于家庭用户,与越来越低的价格相结合,扫描仪的相关功能也在不断完善和拓展,文字录入、图像输入处理、制作电子相册、挂历、明信片等个性化作品、资料存储、家政管理、结合Internet进行多媒体通信等等,极大地方便和丰富了家用电脑的应用范畴。因此,扫描仪个人消费市场迅速增长,产品持续热销。消费需求的膨胀式增长催发了各类相关商家的纷纷介入,一时间市场激战大酣,在扫描仪品牌与种类“乱花渐欲迷人眼”的同时,一些五花八门的促销方式也忙不迭地摆在了消费者面前。其中,与专业化销售相对应,扫描仪的捆绑销售之风愈演愈盛。
With the advent of the digital information era and the multimedia era, the scanner as the best image input tool has gradually become one of the necessary peripheral products for computers. For home users, combined with lower and lower prices, scanner related functions are constantly improving and expanding, text entry, image input processing, production of electronic albums, calendars, postcards and other personalized works, data storage, housekeeping , Combined with the Internet for multimedia communications, etc., greatly facilitate and enrich the home computer applications. As a result, the scanner’s personal consumer market grew rapidly and the product continued to be hot. Expansion of consumer demand has prompted the various types of businesses have involved, for a time market fierce battle, in the scanner brand and type of “indiscreet and fascinating eye” at the same time, a variety of promotional methods are also overwhelmed In front of consumers. Among them, with the corresponding sales of specialization, scanner bundled sales of the wind is getting worse.