随着城市化进程的加速以及用人制度的进一步改革,过去的“单位人”逐渐变为“社区人”,同时,包括高等学校在内的越来越多的机关、企事业单位迁移到社区内。在这种情况下,社区的金融资源越来越丰富,“社区人”的金融需求越来越强烈。因此,基金营销走进人气旺的社区,在百姓家门口展业, 无疑有利于利用从众心理。 With the acceleration of the process of urbanization and the further reform of the system of employing people, the “unit people” in the past gradually became “community people”. At the same time, more and more organs and institutions including colleges and universities were relocated to the community . Under such circumstances, the financial resources of the community are getting richer and the financial needs of “community people” are getting stronger and stronger. Therefore, the fund marketing into the popular community, people at the door of the exhibition industry, no doubt conducive to the use of herd mentality.