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自1999年以来,随着互联网的迅速发展,消费类电子商务在中国呈现蓬勃发展的态势。为了全面把握中国消费类电子商务市场的发展现状,探讨这一市场存在的问题与机遇,由信息产业部信息化推进司主办,赛迪咨询网和中国计算机与微电子发展研究中心密切合作,于1月10日至3月24日间进行了中国消费类电子商务发展现状研究。 这是中国首次对消费类电子商务市场进行的全面研究,希望该研究成果对各经营网站的市场营销决策能起到重要的参考作用。
Since 1999, with the rapid development of the Internet, consumer e-commerce has shown a booming development in China. In order to fully grasp the development of China’s consumer e-commerce market status quo, explore the problems and opportunities in this market, the Ministry of Information Industry Information Promotion Division hosted the CCID Consulting Network and China Computer and Microelectronics Development Research Center in close cooperation with January 10 to March 24 for China’s consumer e-commerce development status quo. This is the first comprehensive study on the consumer e-commerce market in China. We hope this research result will play an important reference role in the marketing decision-making of each website.