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相对于供电企业传统的营销方式而言,网络营销作为补充,正成为供电企业增供促销的新方式。加强网络营销中的电力优质服务研究,是供电企业不断提高服务质量和经济效益的重要课题。网络营销在电力优质服务中的应用网络营销是顺应网络技术发展而生,它贯穿于企业网上电子商务的全过程,包括信息的发布和收集、网上交易的开展等。归纳起来,供电企业的网络营销主要体现在开办网上营业厅、提供短信服务和建立客户数据库等方面。网上营业厅。供电企业开办了网上营业厅,建立了一套以客户服务为核心、行之有效的服务保障体系。客户通过网
Compared with traditional marketing methods of power supply enterprises, network marketing is a supplement and is becoming a new way for power supply enterprises to provide sales promotion. Strengthening network marketing in the power of quality service research, power supply enterprises continue to improve service quality and economic efficiency of the important issue. The Application of Internet Marketing in Electricity Quality Services Network marketing is born from the development of network technology. It runs through the whole process of online commerce of enterprises, including the release and collection of information and the development of online transactions. To sum up, the network marketing of power supply enterprises is mainly reflected in the establishment of online business offices, providing SMS services and establishing customer databases. Online business hall. Power supply companies opened the online business hall, established a set of customer service as the core, effective service support system. Customer through the network