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近年来,在国家对于动漫产业的大力扶持下,许多有利于国内原创动漫的政策相继出台,然而,我国动漫产业却依然前进缓慢。除了产业制度的尚不完善、制作运营的经验不足、技术落后等客观问题,国内原创动漫的造型设计以及题材选择上出现的问题与局限无疑成为了我国动漫产业发展中的一道枷锁。笔者以日美欧等动漫造型、选择题材为例,探索分析其成功背后的秘密,进而分析国内原创动漫造型的优势与不足,希望能为我国动漫产业的发展带来一些新的思路。
In recent years, with the vigorous support of the state for the animation industry, many policies favorable to the domestic original animation have been released one after another. However, the animation industry in our country is still slow to move forward. In addition to the industrial system is not perfect, lack of production and operation experience, backward technology and other objective problems, the domestic original animation design and theme selection issues and limitations on the undoubtedly become a chain in the development of China’s animation industry. The author takes Japan, the United States and Europe and other animation modeling and selection topics as examples to explore and analyze the secrets behind its success, and then analyzes the advantages and disadvantages of the domestic original animation style. It hopes to bring some new ideas for the development of China’s animation industry.