今天的企业要赢得市场,仅靠提高产品质量是不够的。在大多数商品过剩的社会,用户往往从追求商品本身的价值,逐渐过渡到对自身和社会价值的追求,对商品选择和购买行为起作用的不仅是商品的物质构成,还包括 Today’s business to win the market, just to improve product quality is not enough. In most society with over-supply of goods, users tend to move from the pursuit of the value of the goods themselves to the pursuit of their own and social values. The choice and purchase of commodities play a role not only in the material composition of goods, but also in