改革,从理论上讲,就是改善生产关系,发展生产力。公共关系活动是实现这一变革的良好手段。渭塘供销社在企业内部改革中,以促进了解为基础,协调员工关系,增强企业凝聚力,赢得职工忠心耿耿服务的事例,就是公共关系在企管中一个成功的运用。吴县塘渭供销社是全国商业文明先进单位,社领导居安思危,正视社会上的挑战:近年农村高收入户日益增多;农村劳力人均收入已赶上甚至超过供销社职工收入;部分乡镇企业 In theory, reform is to improve the relations of production and develop the productive forces. Public relations activities are a good means of achieving this change. Weitang supply and marketing cooperatives in the internal reform, to promote understanding as the basis, coordinate employee relations, enhance cohesion and win the loyalty of workers dedicated service case, is the public relations in the business management of a successful application. Wuxian Tangwei Supply and Marketing Cooperative is an advanced unit of commercial civilization in the country. It leads the community to be vigilant in times of peace and face social challenges. In recent years, the number of rural high-income households has been increasing. The per capita income of rural labor has even caught up with or even surpassed that of the supply and marketing cooperatives. Some township enterprises