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面对一年一度的物流大考,今年的“双十一”、“双十二”期间大规模“爆仓”现象没有发生,这主要得益于电商与快递企业的充分备战,其中大数据起到了举足轻重的作用当消费者还沉浸在“双十一”购物狂欢的余庆中时,“双十二”电商促销又接踵而至。在经历数年的演绎后,由国内电商在每年的11月、12月发起的让利促销活动已经成为年年都会上演的大戏,全网电商的销售额也在全民的参与中节节攀升。以天猫在“双十一”当天的销售额为例,已经从2009年5000万元一路飙升至今年的1207亿。第三方数据公司星图数据在11月12日发
The face of the annual logistics exam, this year “double eleven ”, “double twelve ” during the large “explosion warehouse ” phenomenon did not happen, mainly due to the electricity supplier and express delivery enterprises Full preparation for the big data has played a pivotal role when consumers are still immersed in the “double eleven ” shopping carnival Yu Qingzhong, “double twelve ” electricity supplier promotion followed. After several years of deduction, the annual sales promotion activities conducted by the domestic electricity suppliers in November and December each year have become the big shows that are staged every year. The sales of e-commerce across the entire network have also risen steadily among the general public . Tmall sales in the “double eleven” day, for example, has soared from 50 million yuan in 2009 to 120.7 billion this year. Third-party data company chart data on November 12 made