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设计管理起源于美国,兴起于欧洲,是目前艺术设计领域最为先锋且流行的应用设计方法和体系。21世纪以来,随着各大国际知名广告公司进入我国,艺术设计从业者逐渐认识和了解设计管理体系的内容与方法。高校应思考如何完善设计管理教学体系,并通过对艺术设计类学生讲授设计管理方法以及实践训练,全方位培养学生的创新能力和综合实力。
Design management originated in the United States, the rise in Europe, is the art of the most pioneering and popular application design methods and systems. Since the 21st century, as major international well-known advertising companies enter our country, art design practitioners have gradually realized and understood the contents and methods of design management system. Colleges and universities should consider how to improve the teaching system of design management, and teach design management methods and practical training to art design students to cultivate students’ innovative ability and overall strength in an all-round way.