目前互联网已经成为信息传播的主导平台,并对传统媒体带来了巨大冲击,同时传统媒体人力资源管理的重要性也凸显出来,应该日益增强。本文主要从传统媒体的生存现状、三转变和发展前景来说明人力资源管理在传统媒体中的重要性。 At present, the Internet has become the leading platform for information dissemination and has had a huge impact on traditional media. At the same time, the importance of traditional media human resources management has also been highlighted and should be strengthened day by day. This article mainly illustrates the importance of human resource management in traditional media from the existing status quo, three transformations and development prospects of traditional media.