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数字时代和网络化的兴起促使新媒体开始以各种各样的形式席卷大众传播领域,由于新媒体在传播方式和信息储存方面都具有传统媒体无可比拟的优势,传统媒体开始呈现江河日下的状态。传统媒体和媒体在新闻事件中进行展开连续性的博弈和融合,两者也在不断地寻找实现两类媒体重构、互动的新模式。
The advent of the digital age and networking has driven new media to embark on various forms of mass communication. As new media has the incomparable advantages of traditional media in both the mode of transmission and the storage of information, the traditional media are beginning to show the status quo . Traditional media and media conduct continuous game and integration in news events, and both are constantly looking for new modes of realizing the reconstruction and interaction of the two types of media.