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信息产业部的统计数据显示:2004年中国通信固定资产投资累计完成2173.4亿元,同比下降3.3%;2005年通信固定资产投资2071.3亿元,同比下降4.7%,其中,电信2033.4亿元,同比下降4.8%;而与此同时,中国的通信施工企业却有了前所未有的大发展,企业数量比十年前翻了一番,达到了400多家。面对如此竞争激烈的市场以及国家固定资产投资规模逐年下滑的客观环境,成立半个多世纪的中国通信建设总公司已不能够像计划经济年代那样在国家通信骨干网建设中独占鳌头。另外,在当今的中国通信建设市场,运营商已由投资建网阶段发展到了业务营销时期;通信建设工程呈现出小型化、分散化和低利润的特征;时代的发展和形势的变化,给中国通信建设总公司带来了全新的挑战,企业不仅面临着生存的危机,还面临着发展的困境。以总经理李瑞为首的中国通信建设总公司的管理层,在认真分析了市场环境和充分评估自身的优势之后,提出了未来企业的发展目标:利用中国通信建设总公司的品牌优势,走集团化的发展道路,逐年提高国际和国内的市场占有率,最终成为我国通信建设行业的“航空母舰”和国际知名的通信工程总承包商,并以“市场国际化、经营区域化、融资多元化”的三大市场战略,走出一条老国企的创新发展之路。
Statistics of the Ministry of Information Industry show that in 2004, the total investment in fixed assets of China’s communications industry totaled 217.34 billion yuan, down 3.3% year-on-year. In 2005, the investment in fixed assets of communications stood at 207.130 billion yuan, down 4.7% from the same period of last year. Telecommunications amounted to 203.34 billion yuan, down At the same time, China’s telecommunications construction enterprises have enjoyed unprecedented growth. The number of enterprises has more than doubled from a decade ago to more than 400. Faced with such an intensely competitive market and the objective environment for the country’s investment in fixed assets to decline year by year, the China Communications Construction Corporation, established over half a century ago, has been unable to dominate the national communications backbone network construction as planned economy era. In addition, in today’s China’s telecommunications construction market, operators have moved from investment and construction to business marketing. Communications construction projects have been characterized by miniaturization, decentralization and low profits. The development of the times and changes in the situation have given China Communication Construction Corporation has brought a new challenge. Enterprises not only face the crisis of survival, but also face the dilemma of development. The management of China Communications Construction Corporation, led by General Manager Li Rui, put forward the future development goal of the enterprise after carefully analyzing the market environment and fully assessing its own advantages. Taking advantage of the brand superiority of China Communications Construction Corporation, And gradually increase the international and domestic market share, and eventually become the “aircraft carrier” in China’s communications construction industry and the internationally renowned communications engineering general contractor. Based on the principle of “market internationalization, regionalization of operation and diversification of financing” The three major market strategies, out of an old state-owned enterprises in the road of innovation and development.