近年来 ,中国家电企业通过不懈努力实现了企业成长 ,提高了品牌形象 ,确立了在国内外市场的地位。从国内DVD影碟机市场的情况来看 ,在廉价普及机和中档机领域 ,我国企业目前已有能力与日本企业展开竞争 ,并凭借其相对优异的性价比和服务等优势占领大众市场。但我国企业在技术上的落后局面并未得到根本扭转。从非价格竞争的层面来讲 ,日本企业以往长期的技术积累 ,将使其在今后相当长的时间内保持其领先优势 In recent years, China’s household electrical appliance enterprises through unremitting efforts to achieve business growth, improve the brand image, established in the domestic and international market position. Judging from the situation of the domestic DVD player market, in the fields of cheap popularization machines and mid-range machines, Chinese enterprises have now been able to compete with Japanese enterprises and occupy the mass market by virtue of their relatively superior cost performance and service advantages. However, the technological backwardness of our country’s enterprises has not been fundamentally reversed. In the non-price competition aspect, the long-term accumulation of technology by Japanese enterprises in the past will enable them to maintain their leading position for quite a long time in the future