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中国的旅游业在没有成熟理论体系支持的背景下,经过20多年的探索发展,与中国经济共同成长,为中国经济的发展做出了巨大贡献,但是随之也出现了一些因不注重品牌建设而出现的急需解决的深层矛盾。随着中国旅游业的逐步开放,国际旅游产品必然纷纷进入中国市场,一些旅游强国已经开始建设国家旅游品牌, 从理论体系到运作体系、管理体系都已趋于成熟和完备,形成强大的国际旅游综合竞争力,为进入中国旅游市场做准备。
In the absence of a mature theoretical system, China’s tourism industry, after more than 20 years of exploration and development and common development with the Chinese economy, has made tremendous contributions to the development of China’s economy. However, there have also been some problems arising from the failure to pay attention to brand building The urgent need to resolve the deep contradictions. With the gradual opening up of China’s tourism industry, international tourism products must inevitably enter the Chinese market. Some tourist powers have started to build national tourism brands. From the theoretical system to the operational system, the management system has become mature and complete, forming a strong international tourism Comprehensive competitiveness, to enter the Chinese tourism market to prepare.