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本文使用管理学中的SWOT分析方法,全面分析了微博持续发展的优势、劣势、机遇和风险,避免了对于微博的片面认知与判断,以便对当前的“微博热”现象有一个客观的判断。
This paper uses the SWOT analysis method in management to comprehensively analyze the advantages, disadvantages, opportunities and risks in the continuous development of Weibo and avoid the one-sided cognition and judgment of Weibo in order to analyze the current phenomenon of “Weibo hot” There is an objective judgment.