随着计算机网络信息技术的飞速发展,以及在“大众创业,万众创新”的浪潮推动下,越来越多的大学生加入了微商创业的队伍。为了最大限度地激发大学生的微商创业热情和积极性,本文主要对当代大学生微商创业初期思想形成因素进行分析,并提出培养大学生微商创业能力的核心策略,推动大学生创业的积极性,实现大学生自我价值。 With the rapid development of computer network information technology and the promotion of “public entrepreneurship and innovation”, more and more college students join the ranks of micro-entrepreneurship entrepreneurship. In order to maximize the enthusiasm and enthusiasm of undergraduates to start micro-entrepreneurship, this paper mainly analyzes the forming factors of the contemporary micro-entrepreneurship entrepreneurship, and puts forward the core strategies of cultivating undergraduate micro-entrepreneurship ability, to promote the enthusiasm of college students to start their own business, value.