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江西广昌县昌顺公司成立于1994年1月,主要经营江西出产的农产品,并于同年在北京市场开展业务。当时,正值首都北京商业网点销售方式由货柜式向自选式转轨,昌顺公司在广泛进行市场调查、参阅现代国外零售方式经验的基础上,敏锐地判断出这是国内零售方式改革的方向。于是,昌顺公司抓住机遇,根据江西农产品的特点,加工出有地方特色、适合自选商场销售方式的系列“昌顺”牌产
Jiangxi Guangchang County Changshun Company was established in January 1994. It mainly operates agricultural products produced in Jiangxi and started business in the Beijing market in the same year. At that time, it was at a time when Beijing’s commercial outlets in the capital changed from a container-based model to a self-selective model. Based on extensive market research and the experience of modern foreign retail methods, Changshun has acutely judged this to be the direction of domestic retail reforms. As a result, Changshun Company seized the opportunity to produce a series of “Changshun” brand products with local characteristics and suitable for sales of self-selected malls according to the characteristics of Jiangxi’s agricultural products.