主持人语:当下营销者对晒时代的消费模式以及沟通方式的困惑,恰恰源自营销者的自我散乱和难以平静的心。不要问消费者要表达什么,而应该问:作为营销者,对消费者在网上或微信、微博上“晒”的一切,你自己感受到的是什么?从消费者个人层面讲,无论互联网时代发生什么,其实都没有改变人性最基本的社会需求——表达自我。无论是孩童时期的玻璃球、小木枪,还是成年后的别墅、豪车、出国旅游、网上农场种菜、乡村归隐、写博客、发微信,甚 Moderator language: The current marketing era of the sun’s consumption patterns and confusion of communication, it is precisely derived from the self-marketing of marketers and difficult to calm heart. Do not ask consumers what to say, but should ask: As a marketer, consumers on the Internet or WeChat, microblogging “sun ” everything, what you feel? From the consumer level, No matter what happens in the Internet era, there is actually no change in the basic human needs of society - to express themselves. Whether it is a childhood glass globe, a small wooden gun, or an adult villa, luxury car, travel abroad, online farms grow vegetables, rural areas to hide, write blog, send micro-channel,