什么样的直销企业,才具备在新直销时代冲击甚至超越安利的实力?我们认为,这样的企业必须具备两方面:一是硬实力。主要指公司的产品研发与生产实力等;二是软实力,主要包括:良好的企业财务状况、有口皆碑的品牌美誉度、完善的培训体系、强大的企业文化等等。软硬兼修,缺一不可。所需硬实力分析中国直销业开始进入规范时代,公司间比拼的不再是诱人的奖金制度,彼此间的竞争重点开始转向,产品将成为决定他们是否笑到最后的法宝。我 What kind of direct sales company, only have the impact in the new direct selling times or surpass Amway’s strength? We think that such enterprises must have two aspects: First, hard power. Mainly refers to the company’s product development and production strength, etc .; Second, soft power, including: a good corporate financial position, reputation of the brand reputation, a sound training system, a strong corporate culture and so on. Both hard and soft, are indispensable. Hard power analysis needed China’s direct selling industry began to enter the normative age, inter-company competition is no longer an attractive bonus system, the focus of competition between each other began to shift, the product will be to determine whether they have the last laugh in the magic. I