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《品牌传播》:品牌传播是品牌文化沉淀、扩散、流转的过程,创新的广告内容与合理的媒介方案,是品牌时效传播的重要保证。您认同这个观点吗?光耀天润是如何执行的?刘震:了解客户的产品特征、找准客户产品的竞争点,为客户制定创新的传播策略,是我们首要重视的工作。其次,媒介资源的影响力与权威性,决定着广告内容的传播效果,是广告公司履行传播职责的途经所在,所以你提的这些问题都是我们日常工作的重中之重。《品牌传播》:有人说广告人是用脑最多的,占用个人时间最多的,您对新入行的广告人有怎样的期许和鼓励?
Brand Communication: Brand communication is the process of precipitation, diffusion and circulation of brand culture. Innovative advertising content and reasonable media programs are important guarantees of brand aging communication. Do you agree with this view? How does Brilliant Run? Liu Zhen: It is our first priority to understand the characteristics of our customers, identify the competitive points of their products, and create innovative communication strategies for our clients. Second, the influence and authority of media resources determine the spread of advertising content, which is where advertising agencies perform their communication responsibilities. Therefore, all these issues are the most important tasks in our daily work. “Brand Communication”: Some people say that advertisers use the most brain, occupy the most personal time, your new advertising to those who have what expectations and encouragement?