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当广告主开始阔步走在创意和技术的最前沿,代理公司在全新的营销环境中再不改变,最终只会沦为创意作品表现的执行工匠,而且这一天一定不远。三次造访三种领悟这是我第三次去戛纳,每次去的感受和角色完全不同,同时这三次也是见证中国创意传播行业发展的三个阶段:第一次我是随中国广告代表团参观,当时是抱着一种谦卑学习的心态去的。难得一见的全世界优秀广告人聚集一堂,让我身临其境感受到戛纳创意节的魅力,深受震撼,感觉不可思议。因为戛纳仅依靠一个电影节与广告节,竟然将一个不大
As advertisers start to take the stride forward at the forefront of creativity and technology, the agency does not change in a completely new marketing environment and ends up as executive craftsmen for the performance of creative works, and not far from that day. Three visits to three comprehensions This is my third trip to Cannes, each time I went to feel and role completely different, but these three times also witnessed the development of China’s creative communications industry in three stages: the first time I was to visit China’s advertising delegation At that time, I was humbled to learn. Rare one of the world’s best advertising people gathered to make me personally feel the charm of Cannes Creative Festival, deeply shocked, I feel incredible. Because Cannes relies solely on a festival and advertising festival, even a little