做营销的人心里都清楚,一款革命性的全新产品问世,固然会给企业带来巨大商机,但同时也将面临巨大的挑战——如何迅速让消费者对新产品产生认知,乃至建立集中认同感。面对这一挑战,企业通常采用打造概念或建立品类的营销方式来操作。这 Marketing people are aware of the heart, a revolutionary new product comes out, of course, will bring great business opportunities, but also will face a huge challenge - how to quickly enable consumers to recognize new products, and even established Focus on identity. In the face of this challenge, companies often operate on marketing concepts that create concepts or build categories. This