跨入新世纪,社会主义市场经济体制的发展趋势和改革开放的深刻变化,以及我国即将加入世贸组织,都给报业广告事业的发展带来机遇和挑战。在整顿和规范市场经济秩序中拓展报业广告,应抓好七个重点:提高认识,在规范市场经济秩序中强化报业广告行业自律经济秩序是反映国民经济运行质 As we enter the new century, the development trend of the socialist market economic system and the profound changes in the reform and opening up as well as our country’s imminent accession to the WTO have brought both opportunities and challenges to the development of the newspaper advertising industry. In the process of rectifying and standardizing the market economy, we should focus on seven key points: raising awareness and strengthening the self-discipline economic order in the newspaper advertising industry in regulating the order of the market economy, which is a reflection of the quality of the national economy