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本文采用问卷调查、实地考察、专家访谈等研究方法,对上海市商业健身俱乐部的经营者、教练员、消费者进行了调研,并基于对调研结果的分析、论证,揭示了健身俱乐部市场运作存在的主要问题,进而提出了健身俱乐部市场体系构建的基本框架,为进一步推进全民健身,并为其它城市开发体育健身市场,合理调整体育健身娱乐市场的布局,促进商业健身娱乐行业的持续发展提供理论借鉴。
This paper investigates the operators, trainers and consumers of Shanghai Business Fitness Club by means of questionnaires, field trips, expert interviews and other research methods. Based on the analysis and demonstration of the research results, this article reveals the existence of the fitness club market operation , And then put forward the basic framework of the fitness club market system construction, in order to further promote the national fitness, and other cities for the development of sports fitness market, rational adjustment of sports fitness entertainment market layout, and promote the commercial fitness entertainment industry to provide sustainable development Learn from